Personal opinion: Calvin Ridley should be playing football right now. — The 2022 NFL season kicked off last week, and with it the biggest betting bonanza in all of casino gaming. There is no comparison for the amount of money wagered on NFL games in the sports betting market. Football reigns king. Even though it’s somewhat old news at this stage…

What you can get with David that you just can’t with Goliath — During the pandemic, #ShopSmall became a trendy tagline across the social media metaverse. Its ethos is clear: support small businesses because they’re awesome. But why are they awesome, especially in a time when mega-corporate monsters lurk around every corner of every industry? There are many reasons, but the one that…

A social media manager can’t show up to work and “just do social media” without having an awareness or even mastery of the other parts of the business. — Without actually understanding how the business operates, the only “social” aspect of the media would be responses like “okay” or “we’ll get back to you” or worse, a non-reply. Strategy is important, yes, but it can’t be done in a silo. It must incorporate the other functions of the business…

How brands can buck distractions and hit their targets — There are so many shiny objects, new tools, hot trends, and verbose opinions flying around the marketing and communications ether, especially for those spending a lot of time on social media for their work. This can be overwhelming because it may feel like you have to be doing everything everywhere…

“Buy the dip” is an entrepreneur’s purest manifesto. Here’s why. — In the business world, there are always peaks and valleys. And as an entrepreneur, it’s important to remember that when things get tough — buy the dip. …

Social media addiction is a real phenomenon. Here’s how to cope. — Social media apps, and just about everything on our phones, are inherently engineered to command our time and attention. They’re proven to be addictive and distractive. For most, social media is a welcome distraction from the trials and tribulations of everyday life and can be a fun way to blast…

I’ll call it out immediately: I’m biased about entrepreneurship. — I’ve run my own business since I was 22 and out of my total time in the working world, only 30% of it was spent working as a W-2 salaried employee. Among other perspectives, this posture for an assortment of reasons has attracted tons of feedback from peers, friends, family…

When I was in the first few years of building The GLG, I had “work on your business, not in it” hammered into my head from mentors, clients, books, podcasts, and many external sources. — Overall, this sentiment is not only sound but pivotal for success as an entrepreneur if financial gain and business growth are the only objectives. One must create the balance between working in the business — doing whatever it is that the business does to make money — and working on the business — managing and optimizing the systems and resources that the business needs to do whatever it is that it does to make…

Constantly operating in problem-solving mode might as well function with the same utility as anxiety — it’s stressful. — It implies an automatic negative connotation to the challenges we face both big and small and in between. Basically, everyone is solving their own problems in their own unique ways, whether in real life or in business. …