Dear Entrepreneurs, it’s okay to work in your business
When I was in the first few years of building The GLG, I had “work on your business, not in it” hammered into my head from mentors, clients, books, podcasts, and many external sources.
Overall, this sentiment is not only sound but pivotal for success as an entrepreneur if financial gain and business growth are the only objectives.
One must create the balance between working in the business — doing whatever it is that the business does to make money — and working on the business — managing and optimizing the systems and resources that the business needs to do whatever it is that it does to make money. This is an especially important dynamic for solopreneurs in creative or marketing businesses. For me, I was providing social media and digital marketing services. I got into that field because I both had a passion for and had developed a proficiency in communicating through writing. Crafting social posts, blogs, newsletters, and website copy came naturally to me. I also had the strategy and management skills to create roadmaps to build, distribute, and optimize my written content. What started as a set of 5…
