Communicating through the noise

How brands can buck distractions and hit their targets

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There are so many shiny objects, new tools, hot trends, and verbose opinions flying around the marketing and communications ether, especially for those spending a lot of time on social media for their work. This can be overwhelming because it may feel like you have to be doing everything everywhere all the time. Staying consistent and coordinated transcends that overwhelm and allows you to hit your target no matter the distractions. Whether you’re just getting started, already boasting a considerable audience, or are somewhere in the middle, staying consistent and coordinated with your communications strategy will yield positive returns. But what does it mean to be consistent and coordinated?

It all starts with consistency

Before diving head first into all the writing, producing, and ideating that it takes to deploy a coordinated content campaign, decide where all of this energy is going to flow to and through. This forces you to beg the questions, who is your audience and where are they spending their time? Devising your media mix around the answers to these two questions is the crucial first step to getting consistent with your messaging. This is where the temptation to be everywhere all at once comes in, but in reality, you’re…